Sommelier turns water into cash
August 19th, 2013
01:00 PM ET
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Last week, Ray’s and Stark Bar, located inside the Los Angeles County Museum of Art, introduced a 43-page water tasting menu that spans 10 countries and prices bottles anywhere from $8 to $20. The menu is listed in alphabetical order by country of origin and rates the water on a scale of sweet to salty, smooth to complex.

If 43 pages of water is too much to wrap your taste buds around, don't fret, there is an in-house water sommelier to aid in the selection process.

The restaurant's general manager, Martin Riese, serves as the first and only water sommelier in the United States. Riese hails from Northern Germany, close to the Danish border.

“Where I’m from, it’s the North Sea and the Baltic Sea. There’s a lot of water there. For me, it was always what I loved because this is the element that everything starts with," he said. "Without water - and everybody knows that, as well - we couldn’t live. Water is the most important element in our life, and it’s responsible for life.”

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Filed under: Restaurants • Sip • Water

Need your Girl Scout cookie fix? There's an app, truck and plastic for that
February 12th, 2013
01:15 PM ET
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2013 marks a milestone for the Girl Scouts, with a century of building "courage, confidence, and character" in young girls across the United States and beyond. The organization also celebrates 95 years of one of its most popular programs: the sale of its famously irresistible cookies.

For the 2013 cookie selling season, which takes place between January and April of each year, Girl Scouts of the USA has revamped its business approach, taking innovative measures to broaden customer access and overall appeal.

And these girls will stop at nothing to make their sale.

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Filed under: Marketing

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