Paula Deen might be on track to issue another apology.
After her career in food imploded last year when she admitted to previously using a racial slur, the 67-year-old celebrity chef is trying to slowly rebuild what she's lost.
However, her recent cover story with People magazine is having the opposite effect.
In the article, Deen says she is finding inspiration in what might seem an unusual place given her past troubles.
Paula Deen is back, y'all. She's opening a restaurant this summer at the foot of the Smoky Mountains, marking her first move back into business after a scandal derailed her many enterprises.
Deen's new restaurant and retail store will be called "Paula Deen's Family Kitchen" and located in Pigeon Forge, Tennessee.
The 20,000 square foot Southern-fried facility is the premiere enterprise to come out of her new firm, Paula Deen Ventures, which was launched just weeks ago with backing from Phoenix-based Najafi Media. It will have an operating budget of about $20 million.
Celebrity chef Paula Deen drew a standing ovation from a crowd of several hundred people Sunday in Miami Beach as she made her fourth public appearance since a controversy over her admitted use of a racial epithet in the past.
"We have come off a hard summer ... my family and my partners ... and I want to take a moment to apologize to those of you who didn't hear me. I hope you see us bring back good memories for you," an emotional Deen told the crowd at the prestigious South Beach Wine and Food Festival.
Looking thinner than she has in the past and appearing overjoyed by the exuberant reception, Deen said she used her months out of the spotlight to spend a lot of quality time with her grandchildren. While Deen was preparing one of her famous dumpling dishes, she invited celebrity chef Robert Irvine to the stage, and Irvine then jokingly said to her "you apologized. You've eaten crow. Just don't do it anymore."
Paula Deen is coming back.
Less than a year after her association with a racist slur led to the loss of her TV contract and many sponsors, Deen has created a new company. Paula Deen Ventures includes all the restaurants, cruises, cookbooks, cookware and other products that focus on her touting of traditional Southern cuisine.
Deen is partnering with Phoenix-based Najafi Media, which specializes in consumer distribution. Jahm Najafi, founder and chief executive officer, said in a statement Wednesday that he has "a deep respect for the hard work, unique content and quality products which Paula has built around her brand."