Americans want food their way, and a new survey shows that "their way" calls for a higher quality, more varied meal than they're getting at the top burger, burrito, sandwich and chicken chains.
Consumer Reports asked subscribers to answer one straightforward question: "On a scale of 1 to 10, from least delicious to most delicious you’ve ever eaten, how would you rate the taste?"
96,208 meals and 65 chains later, some trends emerged: readers expressed an increased interest in the quality of the food, and less of a focus on convenience than they had in the group's 2011 report. One industry expert, Darren Tristano of Technomic, a food-service research and consulting firm, told Consumer Reports that he believes the shift has a lot to do with the increasing role food plays in millennials' social lives.
McDonald's corporate headquarters near Chicago looks like a ghost town.
On the site where fast-food workers planned a wage protest Wednesday, McDonald's confirmed the closing of its headquarters, which was to be the demonstrators' focal point.
"The building where the protestors told the police they were visiting is the building the police advised us to close in advance for security and traffic purposes," said McDonald's spokeswoman Lisa McComb.
Steve Mills, who operates a remote truck for CNN, confirmed that the parking lot at McDonald's headquarters was empty except for about "5 cars."
Ronald McDonald has a new coif and a jaunty red blazer.
But a makeover won't help much when he gets in front of some angry franchise owners at the McDonald's Worldwide Convention in Orlando this week.
Franchise owners don't appear happy with the company's management in Oak Brook, Ill. Competition is heating up, especially at breakfast, and sales are hurting.
As McDonald's opens its first restaurant in Vietnam, take a look at some of the big breakthroughs the fast food chain has made in the past - from its first outlet in the Soviet Union, through the Kosher Mac and MacMaharaja, to the branch at Guantanamo Bay.