Americans want food their way, and a new survey shows that "their way" calls for a higher quality, more varied meal than they're getting at the top burger, burrito, sandwich and chicken chains. Consumer Reports asked subscribers to answer one straightforward question: "On a scale of 1 to 10, from least delicious to most delicious you’ve ever eaten, how would you rate the taste?" 96,208 meals and 65 chains later, some trends emerged: readers expressed an increased interest in the quality of the food, and less of a focus on convenience than they had in the group's 2011 report. One industry expert, Darren Tristano of Technomic, a food-service research and consulting firm, told Consumer Reports that he believes the shift has a lot to do with the increasing role food plays in millennials' social lives. When it comes down to it, isn't life just the downtime between McRib promotions? The beloved limited-time-offer sandwich has reportedly begun making its return to the menu at certain Mcdonald's franchises. But wait – Burger King is offering something it calls the BBQ Rib sandwich, and restaurants are offering it for about a third of what the McRib costs. We tasted them, and you may not miss the 40% fat and 30% calories stripped from the spuds. When I was invited to taste test Satisfries, I was skeptical. A healthier fry? (The company is very careful not to say that their latest spuds are healthy, just healthier than the regular version.) Frying up anything isn’t the best way to make them good for you, and fries are sacred in that regard. So I was curious, but realistic. |
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