July 6th, 2014
08:00 PM ET
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It's not the most ambitious Kickstarter in history, but maybe that's the secret ingredient that's making one man's pitch on the crowd-funding website so successful.

Well, maybe that and a little dill.

"Basically I'm just making potato salad. I haven't decided what kind yet," wrote Zack Brown on his campaign's Kickstarter page.

In a campaign that went online over the holiday weekend, Brown's goal was to raise only $10.

He tempered any expectations - if there were any. "It might not be that good. It's my first potato salad."

Despite his own lukewarm forecast, potential investors were not shaken by Brown's recipe indecisiveness and lack of experience. By Sunday evening, Brown had raised nearly $5,000 by 850 backers.

"I never thought it would go this far," Brown of Columbus told a Reddit "Ask Me Anything" session. "$10 seemed like a good, conservative goal. I think the thing people are responding to is the opportunity to come together around something equal parts absurd and mundane."

Read - Potato salad pitch has plenty of appeal for Kickstarters

The best potato salad we've ever had

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soundoff (5 Responses)
  1. RC

    Good Lord. It's over $71,000 as of this afternoon........

    July 9, 2014 at 4:30 pm |
  2. Spontak

    Crowdfunding: Newspeak for "give me money"...

    July 9, 2014 at 1:27 pm |
  3. Brian Rushton

    Here's a real cause: http://www.crowdrise.com/mindovermiles

    My wife is racing in a wheelchair to raise money for a disease that they actually have treatments developed for which are stalled by lack of funds. The amount of money this potato salad raised could keep hundreds of kids from dying from Congenital muscular dystrophy.

    July 8, 2014 at 10:59 pm |
  4. Thinking things through

    Nice, but I'm not putting any money into this one.

    July 8, 2014 at 6:49 pm |
  5. Taylor

    hes my idol...help my dream

    July 8, 2014 at 2:03 pm |
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