December 26th, 2013
01:00 AM ET
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It seems that McDonald's has finally realized how tone-deaf its internal employee resource website was. It has shut it down.

The final straw? A tip on the site to employees to avoid McDonald's fare.

A graphic on the site shows a meal with a cheeseburger, fries and drink under the caption "Unhealthy choice." Next to it is a picture of a sub, a salad and water under the caption "Healthier choice."

The latest embarrassment is among a string that's cropped up since the McResource Line website went live.

A McResource budget-planning guide for its employees was ridiculed in July for being out of touch.

"For starters, it didn't account for food and gasoline," CNNMoney reported. "The second line on the sample budget leaves room for income from a second job, which many called an admission by the fast food giant that its workers can't live on its wages alone."

And then earlier this month, NBC News reported that the site offered a guide on how much one should tip a pool cleaner, housekeeper, and even an au pair.

The only problem: The University of California Berkeley Labor Center and University of Illinois released a study in October that said 52% of families of fast food workers receive assistance from a public program like Medicaid, food stamps, the Earned Income Tax Credit or Temporary Assistance for Needy Families.

Read - McDonald's on employee resources site: Not lovin' it

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Filed under: Fast Food • Human Rights • McDonald's • Service

soundoff (3 Responses)
  1. mcp123

    "McDonald's is not meant to be a career."

    First off... fast food workers no longer generally are teenagers. The average age is 26.... if it's not supposed to be a career why do they tout working your way up from garbage to fry cook to manager et cetera?

    The point is...the wages generally aren't enough to support yourself and the rest comes from government assistance so in essence the government is subsidizing McDonalds existence.

    Despite what Fox News said... paying people a living wage won't mean McDonalds starts charging $8 for just a hamburger.

    December 29, 2013 at 3:32 pm |
  2. Apowers

    McDonald's is not meant to be a career. If workers want a better paying job, they need to step up and get one.

    December 26, 2013 at 6:34 am |
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