![]() October 29th, 2013
02:30 PM ET
There's just not enough wine in the world, says Morgan Stanley, and the problem is only going to get worse. The industry is experiencing an "undersupply of nearly 300 million cases" a year, according to a report from Morgan Stanley Research. But that's not enough to keep with worldwide demand. Global production fell by more than 5% last year – to its lowest level since the 1960s – primarily do to bad weather in France and Argentina. |
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Off to BevMo I go.
"there are one million wine producers globally, making 2.8 million cases each year." So the average producer makes 2.8 cases a year? That's about 3 bottles a month. Hmmmmmmm.
Uh oh. Gonna have to start drinking that bottom shelf crap at Wal-mart now.