Does your current brew fall short in the cuteness department? Just hop on a plane to Taiwan or China and pop open a frosty cold can of Hello Kitty beer.
Since 1974, images of the bow-wearing, mouthless cartoon cat have adorned adorable products, from stationery and stuffed toys to cars and consumer electronics. Now the beloved character can be found skipping merrily on cans of fruit-flavored beers produced by the Taiwan Tsing Beer Company under the Long Chuan label.
Reviews on the social beer reviewing site Untappd are less than favorable. A drinker identified as "Josh B." rates the Peach offering with a half star out of a possible five, with the commentary, "Terrible," while Danny W. offers a more generous one and a half stars, saying, "Tastes like Fanta with a beer aftertaste."
"Sprit(e) on the front end...Bud Light on the back end," assesses a half-star review by Untappd user Evan D., which Raymond M. gives one star to the Passion Fruit flavor and notes, "Goes down like a wine cooler."
While the sweet, fruity flavor, easy drinking and colorful packaging might seem to be targeted toward a demographic too young to be busting out the suds just yet (the legal drinking age in China and Taiwan is 18), David Marchi, senior director of brand management and marketing for Sanrio assured Today.com that the 39-year-old brand wasn't targeting the lower end of its demographic. “Customers have grown up with Hello Kitty, literally,” he said.
There are currently no plans to bring the beer to the United States.
This is not the first time that Hello Kitty has gotten into the booze business. The Becks beer company produced a female-targeted Hello Kitty beer in 2009. Soon after, ubiquitous feline could be also found on the side of wines from Italy and California.
“Our favorite girl has grown up," read the tagline for the four Italian offerings, but does the combo of cute and alcohol proof give you pause or seem just purr-fect? Sound off in the comments below and let us know what you think.
And meanwhile, peruse the legal drinking ages in the ten most populated countries:
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