Maker's Mark turns tide, won't water down whiskey
February 18th, 2013
12:30 AM ET
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Ask and ye shall receive.

After an outpouring of outrage, Maker's Mark announced Sunday that it won't be watering down its whiskey, after all. The bourbon producer last week said it would have to cut the alcohol volume of its signature red wax-sealed whiskey to 42%, from 45%, in order to meet rising global demand.

But Maker's Mark said it was reversing its decision, and starting Monday, it will resume production at 45%, just the way it has made it since the beginning.

"You spoke. We listened. And we're sincerely sorry we let you down," the company said in a statement. "While we thought we were doing what's right, this is your brand - and you told us in large numbers to change our decision."

Read - Maker's Mark won't water down whiskey, after all

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Filed under: Big Business • Business and Farming News • Eatocracy TV • Sip • Spirits • TV-CNN Newsroom

soundoff (4 Responses)
  1. Randy Travesty

    Heck yea, I'll help them cheat'n sumbootchus solve their hooch shortage. I'll drink something else by golly. But I'll go plumb rock cold sober before I drink a drop from a chuckle head who EVEN THINKS about bamboozling me by watering down my whiskey.

    Maker's Mark, old friend, you just made yours. Makes me want to take my last bottles of Makers Mark and drive my convertible Thunderbird 100 miles an hour on cruise control, standing up on the seat and wailing my Jenny pleaser in the breeze.

    February 19, 2013 at 4:14 am |
  2. Jdizzle McHammerpants ♫♫

    Whiskey is terrible.

    February 18, 2013 at 10:12 am |
    • Lez B. Ann

      Licker is quicker.

      February 18, 2013 at 10:22 am |
      • Willy Wonka

        Yes, it is.

        February 20, 2013 at 6:52 pm |
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