The hardest-working cereals on the shelves
September 17th, 2012
10:45 AM ET
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Kate Krader (@kkrader on Twitter) is Food & Wine's restaurant editor. When she tells us where to find our culinary heart's desire, we listen up.

Here in the U.S., it’s time to pick up our spoons and start eating cereal. We used to hold the world record for most cold breakfast cereal consumed (a record set in May 2012 in Rye Brook, New York). Now that title has been cruelly snatched away by 648 New Zealand schoolchildren, who, along with their teachers, ate more than 300 boxes of Weet-Bix cereal, soaked with 106 gallons of milk.

We have some training to do, to get back the cereal-eating title. Here are some cereals to help the cause, no matter what your special dietary restrictions might be. Chocolate-for-breakfast cereal? Check. Save-the-world cereal? Check. Coffee-meets-cereal? Check. Go, team!

Chocolate for Breakfast Cereal - Laura’s Gourmet Granola
Previously you could get Laura’s in flavors like Vanilla Almond Crunch, Honey Roasted Peanut Crunch and Applelicious Crunch. Now here comes Laura’s newest offering, Hot Chocolate Crunch. Don’t worry that this is chocolate in name only - the granola is actually intensely flavored. So, if you have needed help satisfying early morning chocolate cravings, now you are all set.

On-the-Run Cereal - Cocomama Quinoa Cereal
Of course cereal looks nice in a bowl. But for those of us who know what it’s like to be super-late and super-hungry, here’s a very healthy option. Cocomama—an oatmeal-like quinoa cereal—comes in ready-to-eat single-serving packets in four flavors: Banana Cinnamon, Wild Blueberry, Honey Almond and Orange Cranberry. If you have time to heat them up, good for you, but it’s also nice to eat cold. As an added bonus, they’re gluten-free.
Cereal Meets Coffee - Cappuccino Crunch
No doubt you’ve had your coffee alongside your cereal. Maybe you’ve even bravely (or hungoverly) poured your coffee into your cereal. Now you can save yourself that extra step. This new rice-flour­–based cereal is infused with real Arabica coffee: One serving delivers 25 percent of the caffeine in one cup of coffee. Like anything related to coffee these days, there are choices: Cappuccino, Mocha, Kona Blend and Chai Spice.
Cereal for Your Health Nut Friends - Purely Elizabeth Ancient Grain Granola 
Here are a few phrases that describe Purely Elizabeth granola: gluten-free, certified vegan, baked by hand in small batches, free of refined sugar, certified gluten-free oats, ancient seeds and grains and chia seeds, puffed amaranth and quinoa flakes. I find a lot of those words scary, at least in terms of a breakfast cereal I want to eat, and not throw at someone. Here’s the good news: The new Blueberry Hemp flavor is quite good, with great crunch and lots of tangy berries.

Save the World Cereal - Three Sisters
This good-for-you cereal has fun flavors like Marshmallow Oaties (14g of whole grains per serving, no high-fructose corn syrup) and Graham Crackerz (7g of whole grains per serving, no high-fructose corn syrup).

Three Sisters also make use of several environmentally friendly initiatives: It buys wind-generated electricity credits to offset the energy the company uses to make its cereals; it sells its cereals in bags instead of boxes to minimize packaging; and consumers can send their used cereal bags to a recycling company that turns them into tote bags and park benches.

More from Food & Wine:

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Best Burgers in the U.S.

America’s Best Bars

Ultimate Tailgating Guide

© 2011 American Express Publishing Corporation. All rights reserved.

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Filed under: Breakfast • Cereal • Content Partner • Dishes • Food and Wine

soundoff (24 Responses)
  1. Takisha Galvan

    Smart page plus one to the author for composing . I linked to it on facebook.Just shared this to Myspace|Insightful post, thanks for sharing!}

    September 24, 2012 at 11:00 am |
  2. Tendofreak

    This article is stupid. I wouldnt waste my time nor dollar on buying one of these cereals. for hot cereal in winter.....oatmeal....summer....Cherrios, cornflakes, but I preffer Rasin Bran. This writer needs more research and should speak with a dietician or doctor before posting such trival but then again...I esxpect no less from CNN.

    September 19, 2012 at 5:17 pm |
  3. arulli

    Love me some breakfast! But hate me the prep time... Haven't tried all of these, but I have tried Cocomama and I love how quick it makes my breakfasts. Usually fast = unhealthy, so it's great to find something that's actually good for you.

    The coffee in cereal is a great idea... although why not just put some regular cereal in a latte?

    September 19, 2012 at 3:12 am |
  4. additup

    This article is soggy. Here are mentions of notable cereals but with no wine or beer pairing? What is up with that? For instance; that magically delicious cereal featuring a leprechaun pairs beautifully with Guinness Stout.

    September 18, 2012 at 1:40 pm |
  5. mplaya

    not gonna buy any of them. I'll stick with cheerios, corn flakes, grape nuts with fruit added, if wanted. I have never seen these on my grocery shelf (or shelves as I do shop various markets..). Never mind the fact that most national brands (that , yes can be very good for you) are expensive enough (even with coupons/weekly deals) so why shoudl I buy these?

    NOT something I'd buy for my house, nor let my kids eat!

    September 18, 2012 at 12:18 pm |
    • mplaya

      took out the potion of the comment I pasted about:

      One serving delivers 25 percent of the caffeine in one cup of coffee. Yeah, my kids need that. not!

      September 18, 2012 at 12:21 pm |
      • mplaya

        PORTION, not potion (although that seems kind of funny...) pardon all typos...

        September 18, 2012 at 12:22 pm |
  6. Nicole

    Some great cereal alternatives. I have tried Purely Elizabeth granola and am addicted. Thanks for posting.

    September 18, 2012 at 11:07 am |
    • Felipe De Jesus

      We want to know how we can be having any articule about Cereals.
      we have a Cereal Factory Store in Puebla Downton so Customers and Public in general can see how we produce..
      and we want to fight against Obesity in Children.
      great articule

      September 18, 2012 at 11:42 am |
  7. Webmaster Affiliate Program

    Wow, incredible weblog format! How lengthy have you ever been running a blog for? you made blogging glance easy. The entire look of your web site is excellent, let alone the content material!

    September 18, 2012 at 7:00 am |
  8. JR

    I have tried Cocomama and I am hot sure what some of these folks are stating about sugar but this cereal does not have any added sugar. I find it very convenient and and very tasty. I would rather spend a little more on some healthy food vs grabbing some fast food on the run.

    September 17, 2012 at 9:21 pm |
  9. kristen w

    Thanks for sharing some new products with readers. I hadn't heard of any of these products yet and I'm always looking for something new and healthy.

    September 17, 2012 at 8:57 pm |
  10. catherinerulli

    Great article highlighting some of the new items on the grocery shelves. I have tried a few of these and found them convenient and delicious. Cocomamafoods has a really tasty quinoa based cereal that travels very well. I have packed it in my suitcase and my backpack. This is definitely cheaper and healthier than airport food. Love this item. I will try a few of the others as well. Most of these are made with higher quality ingredients than your usual boxed cereals so maybe that is why they are more expensive as someone commented earlier. These cereals are actually good for you.

    September 17, 2012 at 8:44 pm |
  11. Jennifer

    Indeed ed w, why are these cereals the "hardest working" on the shelves? Re: Cocomama. The author of this ad for expensive cereals states "as an added bonus, they're gluten-free." A very small percentage of the population has celiac disease, or gluten sensitivity. I hope some of those people read the article. I'm sorry I did.

    September 17, 2012 at 7:22 pm |
  12. Bart Flaster

    Protein is the way to go. I have baaked chicken cold. Kale soup.

    No sugar high then crash. These 'healthy cereals' are often load with sugars.

    This is just an advertisement disguised as a news story. Thanks CNN.

    Isn't it enough that you place commercials before 30 second videos and fill your pages with advertisements?

    One day the news will really be news contain the pertinent contextual information necessary for reasoned decision making.

    We are waiting.

    September 17, 2012 at 7:03 pm |
  13. GiGi Eats Celebrities

    Another unique way to increase obesity rates in America.

    September 17, 2012 at 6:18 pm |
  14. Primal 4 Life

    There is not a single cereal that is healthy to eat, not one. It is all garbage that cause massive inflammation. Everyone should stop eating this garbage if they want to be healthy. If not, eat up!

    September 17, 2012 at 12:58 pm |
  15. Christen

    Yeah, not feeling any of those. Somebody pass me the cornflakes and a bananna!

    September 17, 2012 at 12:56 pm |
    • Patti

      I agree 100% Maybe cheerios too.

      September 17, 2012 at 1:42 pm |
    • Valerie

      I wasn't feeling them either....I too will take the cornflakes or Cheerios over this crap.

      September 17, 2012 at 10:30 pm |
  16. ed w

    and why are these the "hardest working" cereals on the shelf?

    September 17, 2012 at 12:19 pm |
    • punkin

      They are not hard working. Other than maybe hard working in the sense that they've pushed their product on F&W mag & the staff liked it. Kate Krader is the food world equivalent to a dizzy fashion editor. Don't look at her articles as serious. It's nothing more than a puff piece! (& I don't mean that in a bad way)

      September 17, 2012 at 10:57 pm |
  17. Brian

    Not cheap to downright expensive. Nice ad for expensive food I can't afford. Really beware when product page says only avaiblabe at "Whole Paycheck Markets".

    September 17, 2012 at 10:54 am |
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