Got a spare $168,000? Thirsty? Have we got the wine for you!
June 28th, 2012
09:15 AM ET
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It's a little-known fact, but wealthy people are actually physically unable to ingest liquids that cost less than $20 per fluid ounce. Consequently, today is a banner day for 12 lucky, loaded imbibers around the globe.

Not only will they have the privilege of spending an estimated $168,000 for one of the dozen "Ampoules" of 2004 Block 42 wine newly available from Australian winemaker Penfolds, but as part of the purchase price, a senior official from said company will be personally dispatched to them to ceremoniously remove the precious liquid from its glass plumb-bob casing and open it "using a specially designed, tungsten-tipped, sterling silver scribe-snap." This same human will then "prepare the wine using a beautifully crafted sterling silver tastevin." How fancy is that?

While single bottles of alcohol (notably a 1787 Château Lafite Bordeaux supposedly owned by Thomas Jefferson, that sold for $156,000 at auction and which inspired the book "The Billionaire's Vinegar," a $460,000 world auction record sale of the Macallan ‘Cire Perdue’ in 2010, a bottle of Dalmore 62 sold at the Singapore Airport for $194,000 in 2011 and a six-liter bottle of Screaming Eagle wine which went for $500,000 at auction) have gone for well into six figures, this limited edition Penfolds will be the most expensive wine directly sold from a winery in the world.

But it's not just the grape juice (produced from the oldest continuously producing Cabernet Sauvignon vines in the world) commanding such a lofty price. According to Penfolds, the vessel itself was a team effort, calling on the talents of a world-renowned glass artist, a prominent Australian designer-maker who prepared all the precious metal detailing, a South Australian furniture craftsman who designed and made the bespoke Jarrah cabinet, and a veteran scientific glassblower who designed the scientific–grade Ampoule.

And yes, the 12 lucky buyers get to keep the fancy glass doo-dad.

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Filed under: Expensive • Sip • Wine

soundoff (43 Responses)
  1. ha

    how fåggot is this article? MASSIVE FåGGOT

    July 1, 2012 at 5:41 pm |
  2. GulpOff

    ThinkAgain81 :
    You ever been poor? Chances are not.
    For if you ever "made it" after being poor, you would know that contributing to the wellness of the poor is very enriching, and you wouldn't squander your hard earned money on frivolities, and, brag about it!

    June 29, 2012 at 12:20 pm |
  3. Brain

    The only way I would ever buy this would be in some sort of wacky "Brewster's Millions" scenario.

    June 29, 2012 at 12:17 pm |
    • BeerBrewerDan

      Wow....nice reference. Props to you sir/ma'am.

      June 29, 2012 at 12:27 pm |
  4. GulpOff

    PJ: Yes, a $ 168 OOO

    June 29, 2012 at 11:54 am |
  5. P.J.

    Pardon me, do you have any Grey Poupon?

    June 29, 2012 at 11:46 am |
  6. GulpOff

    You must be drunk to confuse Obama with that moneybags Romney!
    You, sir, are not a connoisseur!

    June 29, 2012 at 11:41 am |
  7. CJ

    To everyone saying that they should donate that money to charity, MOST of you wouldn't donate most of your riches to charity if you were rich, so please calm down.

    Furthermore, these are investments. Wine, art, antiques, cars, and other various things that rich people fork out SERIOUS cash for and collect are investments. They take care of them in such a matter that they increase in value. This is one of the many ways that the wealthy invest (grow) their money versus how the poor only SAVE (not growing) their money.

    Learn something and stop being so judgmental. :D

    June 29, 2012 at 11:40 am |
    • bobby

      tell you what...wouldn't buy a few onces of smashed grapes with it

      June 29, 2012 at 12:11 pm |
    • Rick C

      CJ: Nobody invested ANYTHING here. If there was any appreciation to that grape, they are going to loose it by drinking it. It's not investment property being resold for a profit. If you were right to begin with, somebody here might agree with you. I believe you need to not only calm down, but also learn something and stop being so judgmental.

      June 29, 2012 at 12:40 pm |
  8. Awesome-O

    Hilarious. Most people that know about wine will tell you that the price has nothing to do with the quality or taste. Go to Europe, drink as the Europeans drink and then come back State-side and laugh at yuppies spending $50+ for a bottle of Napa swill. Now wine no matter how well aged is worth $168K. Idiotic in the extreme.

    June 29, 2012 at 11:36 am |
    • Bob

      I think you mean, "not worth it to you" – people have different tastes, you know.

      June 29, 2012 at 12:14 pm |
  9. GulpOff

    You must be drunk to confuse Obama with that moneybags Romney!
    Agh, you're no connoisseur, you are just a rich ignoramus!

    June 29, 2012 at 11:35 am |
  10. 900rr

    How about spending $10.000 on bottle of vine and remaining 158,000 donate for hungry kids in Africa. That much money could build dozen of schools, bring water to village , feed thousand of near starvation kids ....
    I don't make that much ,i will need to work almost 3 years to afford a single bottle of that vine , but i still help charities any time when i can . either through voluntary work or donations . No way in hell i would spend that much money on single bottle of vine .
    Today's society is abomination

    June 29, 2012 at 11:17 am |
    • ThinkAgain81

      You are not considering the charitable contributions that these people have already made to society as a whole. It is also very obvious that you've never possessed the wealth that these people have, so until you've possessed the money, don't assume you know what you would do with it if you had it. Money is the most powerful concrete instrument in the world. The "no way in hell" tone you use would quickly change if you had the winning ticket, the recently departed wealthy family member, or the chance investment in the worthwhile penny stock that came through for you. Like my name says. ThinkAgain

      June 29, 2012 at 11:47 am |
    • FLBNKR

      How about the hungry kids in the USA??? Talk about an abomination... Do you realize 1 of 6 kids in the public school system are on food aid at school and for most that is the ONLY meal they get each day? People amaze me. Africa must be the only place in the world that has starving kids right? Or are you just trying to make a point because you have seen commercials or heard the old sayings about starving African children? Just because there aren't commercials with the sad faces of homeless and starving kids in the US does not mean they do not exist.

      June 29, 2012 at 12:13 pm |
  11. Dan

    Why one I spend more than the gas I put in my car?

    June 29, 2012 at 11:15 am |
  12. Boo

    Mmmmmm...good..I could go for a pinot noire right now.

    June 29, 2012 at 11:05 am |
  13. Mobes

    Looks to me more like the red matter from the last Star Trek movie.

    June 29, 2012 at 10:44 am |
    • FLBNKR

      LOL... I was thinking the same thing... Now that would be worth $170K... We could release it over the homes of the Jersey Shores cast...

      June 29, 2012 at 12:21 pm |
  14. Winobot

    You like wine? I like wine too!

    June 29, 2012 at 10:43 am |
  15. The College Student

    Box wine is the way to go! Take the bag out, slap it, and get to drinking...

    June 29, 2012 at 10:41 am |
  16. Chris

    Be sure to ask Romney how it tasted.

    June 29, 2012 at 10:23 am |
    • Roger libeater

      Obama beat him to it using my money, and yours. If we can tax everyone like the new healthcare law I mean tax, maybe we all can try this wine. We deserve it. Not those rich people who earned it and can spend as they please. We are entitled. Hooey.

      June 29, 2012 at 10:45 am |
      • Frank Jiones

        Douche-bag says what?

        June 29, 2012 at 11:08 am |
  17. Gino

    Fools and their money...

    June 29, 2012 at 10:22 am |
  18. kkirious

    I won't trade the chablis wine I get from 7-11 for anything else.

    June 29, 2012 at 10:21 am |
  19. r

    I don't like wine.

    June 29, 2012 at 10:02 am |
  20. GulpOff

    The bottle looks like a berry expensive perfume!

    June 29, 2012 at 8:10 am |
  21. The Witty One

    I think the real question is, do you get to sniff the cork? For 168,000 I would hope so.

    June 28, 2012 at 7:52 am |
    • Jerv


      June 28, 2012 at 8:18 am |
    • Mary Shannon

      For that kind of money I'd want someone to sniff the cork for me!!!

      June 28, 2012 at 9:17 am |
      • Kat Kinsman

        In South Australia, cork sniffs you.

        June 28, 2012 at 10:16 am |
        • The Witty One@Kat

          Shouldn't that be Soviet Russia?

          June 28, 2012 at 10:39 am |
        • Andres

          Nope... that's in mordor ;)

          June 29, 2012 at 12:39 pm |
    • Chris

      There is no cork...

      June 29, 2012 at 4:10 am |
    • AleeD®

      For the $$, you should be able to buy the vineyard, sniff wine-soaked coke off the cork, lick the cork and have vapor wash your feet afterwards.

      June 29, 2012 at 8:42 am |
    • TM

      The cork is not for sniffing. It smells, well, like cork. You pinch the cork to make sure of its integrity and look at the amount the wine has diffused into the cork. Personally, I like the twist tops even on the expensive bottles. Though jury is still out on how the wine ages with different stoppers. This one should taste fresh from cask for decades.

      Silly part of the article is that they speak nothing of the wine other than the age of the vines. Like talking of cup holders and paint colors on a Ferrari.

      June 29, 2012 at 11:22 am |
    • P.J.

      Screw cap.

      June 29, 2012 at 11:45 am |
      • TM

        You can do what ever you like to the cap. I like twisting them personally.

        June 29, 2012 at 11:57 am |
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