May the Force beef with you
January 5th, 2012
02:00 PM ET
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A not-so long time ago in a galaxy far, far away - better known as France, Belgium and Luxembourg - there was a disturbance in the fast food Force.

According to French newspaper L'Express, burger chain Quick will promote the 3D release of “Star Wars: Episode I - The Phantom Menace” by way of a commemoration fit for Jabba the Hutt: with character-themed, double-decker burgers.

The ad campaign, wielding the slogan "choisis ton côté de la Force" (choose your side of the force), will begin on January 31 and end on March 5.

Much like the Galactic Senate itself, Quick seeks to broker peaceful compromise by offering three galactic-themed sandwiches for Chewies everywhere: the Dark Burger, the Jedi Burger and the Dark Vador Burger (whose spelling was seemingly lost in translation).

For those drawn to the "quicker, easier, more seductive" lure of the Dark Side, the Dark Vador [sic] Burger sports a fittingly black-hued bun.

If the Jedi burger is your chosen one, the bun unfortunately lacks a Yoda-esque green dye job.  And for those feeling more Sith-like, there's the Dark Burger fashioned for Darth Maul - because nothing says evil like a sprinkling of poppy seeds.

See the product pictures, you can at

soundoff (107 Responses)
  1. red bottom shoes

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    March 6, 2013 at 11:30 am |
  2. Maverick2591b

    Wow...just when the SW franchise falls into a black hole of desperation, someone hands them a shovel to dig deeper. This is beyond pathetic, but I guess it could be worse...the prospective tie-in of Twilight and SW.

    January 6, 2012 at 10:15 am |
  3. AG

    These are not the condiments you are looking for...

    January 6, 2012 at 8:44 am |
  4. Darren Sisco

    Thats no moon.....Its our new 3/4 triple pounder!

    January 6, 2012 at 7:35 am |
  5. rad666

    What do they call a McDonalds Quarter Pounder in France?

    January 6, 2012 at 5:17 am |
    • Dongledad

      Ah, a Royale with Cheese!

      January 6, 2012 at 7:41 am |
    • Quid Malmborg in Plano TX

      You didn't need to add "McDonalds" before "quarter pounder." They've trademarked the name and everyone would know what you were talking about. And to answer your question to which you already know the answer, go watch "Pulp Fiction" for the umpteen thousandth time.

      January 6, 2012 at 8:00 am |
  6. bob

    What the luxemborg ?

    January 6, 2012 at 2:30 am |
    • Captain Janeway

      It's a misspelling referring to Seven of Nine. Should have been "LusciousBorg."

      January 6, 2012 at 7:39 am |
  7. buffy

    Dark Vador is how they say/spell his name in France.

    January 6, 2012 at 1:06 am |
  8. blanketjackson

    how would you like your burger? ummmm i'll have it aunt beru'ed.

    January 5, 2012 at 11:55 pm |
    • Michael

      Haha! Excellent!

      January 6, 2012 at 7:28 am |
  9. Dan


    January 5, 2012 at 9:51 pm |
  10. Guy Couch

    Where's the blue milk?

    January 5, 2012 at 7:59 pm |
  11. Dr. B

    I find your lack of ketchup disturbing...

    January 5, 2012 at 7:35 pm |
  12. humtake

    I can't wait to see this in 3D. All of the Star Wars movies are awesome, so hopefully they release them all in 3D!

    January 5, 2012 at 5:55 pm |
    • AG

      Right, so lemmings like you will keep bending over for George Lucas' "force"!

      January 6, 2012 at 8:39 am |
  13. SixDegrees

    OMG – Episode 1 made me want to claw my eyes out when I saw it in the theater. It's one of the most visually hyperactive and unpleasant movies ever made. Watching it in 3D – especially in the pseudo-2.5D post-production bilge they're adding – would be like having battery acid firehosed into my face with my eyelids cut off.

    January 5, 2012 at 5:43 pm |
  14. Brian

    "We would be honored if you would join us...for a burger."

    January 5, 2012 at 5:43 pm |
  15. Steve

    Now the question becomes, who paid for this article? Lucasfilm or Quick?

    January 5, 2012 at 5:33 pm |
  16. EwoksFTW

    Fully endorsed by Jek Porkins

    (The fat guy who was killed during the first battle of the Death Star.)

    January 5, 2012 at 5:27 pm |
  17. Sir Biddle

    What would Honey Badger do?

    January 5, 2012 at 4:50 pm |
    • Iconoclast

      Not give a $h1t!

      January 5, 2012 at 6:17 pm |
  18. Truth™

    The Emperor was a liberal stooge. Just sayin.

    January 5, 2012 at 4:41 pm |
    • christopher hogan

      "The Emperor was a Liberal stooge"

      So, the Emperor fought to protect civil rights, spread peace, help the poor and end violence and discrimination against gays? And did he also protect the environment, protect consumers and uphold individual liberty and responsibility? And did he also make sure the government served the interests of all the people and not just the 1%?

      Think before you make yourself look stupid.

      January 5, 2012 at 5:38 pm |
      • Jdizzle McHammerpants ♫♫

        We got us a champion Bass here, Truth!

        January 5, 2012 at 6:31 pm |
      • Tony Romo@CH

        Go look in the mirror...Dumbazzz, I have to till September.

        January 5, 2012 at 7:30 pm |
      • Guy Couch

        Did the Emperor execute rebels without a trial, and ignore the wishes of the Senate?


        January 5, 2012 at 8:00 pm |
    • Yossarian

      The truth is that Truth™ likes to make hit and run troll posts. It's obvious. See the real truth, I can.

      January 5, 2012 at 9:13 pm |
  19. MisterPL

    I have a bad feeling about this.

    January 5, 2012 at 4:31 pm |
    • Brad

      Best. Reply. Ever.

      January 5, 2012 at 4:40 pm |
  20. Princess Leia's Gold Bikini

    If I eat this burger will I become more powerful than you can possibly imagine?

    January 5, 2012 at 4:26 pm |
    • Sir Biddle

      Likely and you will also have a bunch of screaming cry babies yapping at you about the sustainability of said burger, what it will do to your health, and how you should reexamine your ethics.

      Eat away princess, eat away.

      January 5, 2012 at 4:35 pm |
    • Richp

      No, but maybe it will make your schwartz bigger :-))

      January 5, 2012 at 4:35 pm |
      • Princess Leia's Gold Bikini

        Comb the Desert!

        January 5, 2012 at 4:40 pm |
      • Yossarian

        I hate it when I get my Schwartz twisted.

        January 5, 2012 at 9:14 pm |
  21. Princess Leia's Gold Bikini

    I like big BUNS and I cannot lie, you other Jedi's can't deny, when a Sith walks in with an itty, bitty waist and a Whopper in your face you get SPRUNG!

    January 5, 2012 at 4:26 pm |
  22. Princess Leia's Gold Bikini

    I felt a great disturbance in the force, as if millions of consumers cried out in terror, and were suddenly silenced...

    January 5, 2012 at 4:23 pm |
  23. Princess Leia's Gold Bikini

    Will the burgers have nutritional information on the wrapper? You know, fat grams, cholesterol, midicilorian count, etc?

    January 5, 2012 at 4:21 pm |
  24. BOUSHH

    Do do do, BOUSHH BOUSHH BOUSHH... Do do do, BOUSHH BOUSHH BOUSHH... Hiya Jabba, its me, BOUSHH!

    January 5, 2012 at 4:18 pm |
  25. R2D2

    *Beep* *BEEP* *DO-BEEP* *dooooooyooooooo*

    January 5, 2012 at 4:10 pm |
  26. Princess Leia's Gold Bikini

    So a long time ago, in a galaxy far, far away, a female cousin of mine was dating a guy that worked with Lucas. He told her, who told me that originally George had it in his head to have 9 movies. Episodes 4, 5, and 6, then 1, 2 and 3 the way it turned out, but then a 7, 8 and 9 to conclude the series. Back then he hadn't decided to kill off Yoda yet and was going to kill Luke instead. His sister (Leia) was going to go looking for the Jedi master (Yoda) that had trained her brother and movies 7, 8 and 9 would have been about her. Eventually SHE would have been the one to defeat the Emperor and restore balance to the force having children along the way that would of course grow up to be Jedi's themselves and repopulate the dying religion (if you want to call it that) of which she was the last one. No definitive word on whether Han was intended to be the father of those children back then or not.

    January 5, 2012 at 4:06 pm |
    • Harry

      I think I would have liked that story line better myself.

      January 5, 2012 at 4:14 pm |
    • JainaJade@Princess Leia

      That is one of the sequel drafts, which was suppose to take place once George "realized" that the story he was writing was actually going to be the first chapter of the second trilogy of a three trilogy series.
      The original original was a short story (Journey of the Whills I think) that focused on Anakin Starkiller and his training under Mace Windy. This was revised in to The Star Wars which after a few more adaptations became The Adventures of Luke Starkiller which eventually morphed in to Luke Skywalker and Star Wars: A New Hope.
      The second adventures in the series became Splinter of the Mind's Eye which is the first time George mentioned the trilogy of trilogies, something he now denies. This was written before developing the script for the Empire Strikes Back and is, IMO, the weakest of all the Star Wars books (closely followed by the Swarm Wars trilogy).
      It is in the second draft of Empire, which is the first draft written by Lucas, that the Darth Vader Luke's daddy storyline is developed, which was originally suppose to be a trick.
      The third movie had little changes from draft to draft, from what I understand, outside of the name switching from Revenge of the Jedi to Return of the Jedi. In theory there are movie posters floating around that have the original name since it was switched after

      January 5, 2012 at 4:54 pm |
  27. BIG_PAPA

    SWEET! I WANT ONE! BK hop on this train.

    January 5, 2012 at 4:04 pm |
  28. Lord Sidious

    You Star Wars fans are a bunch of dorks!

    January 5, 2012 at 3:53 pm |
    • Mace Windu


      January 5, 2012 at 3:56 pm |
      • Uncle Owen

        Screw you guys, I raised the god damn Chosen One and all I got was a ruined house, and me and my wife got turned into Texas barbeque.

        January 5, 2012 at 3:58 pm |
      • Jar Jar

        Better dead here than dead in the core. MY GODS! WHAT IS ME SIR SAYING?!

        January 5, 2012 at 4:01 pm |
    • Aunt Beru

      Geeks or Nerds – not dorks. Dork is what you have in your hand while you're watching StarWars: A New Hope and eating Cheetos.

      January 5, 2012 at 3:59 pm |
    • Bozobub

      You apparently are unaware that "doek" actually means "whale pen1s". No lie. So, er, thanks, I guess.

      January 5, 2012 at 4:03 pm |
  29. j0eschm0e

    If George Lucas made more films to go with the trilogy, it would be better for all, also make even more money in the long run. im 46 and saw it in 77 when i was 12, and to see him wanting to play the same movie once again after how many reruns? wow what a do uc he b ag.

    January 5, 2012 at 3:50 pm |
    • Ben Kenobi

      agreed. I was hoping for a film between episode 3 and 4. Unfortunately, I think mr. lucas is out of ideas.

      January 5, 2012 at 3:53 pm |
      • tannim

        Check out Shadows of the Empire.

        January 5, 2012 at 4:19 pm |
      • Justin

        That's what the Force Unleashed videogames are all about.

        January 5, 2012 at 11:39 pm |
      • Ben Kenobi

        I know ive played the games, but there is no film.

        January 6, 2012 at 9:33 am |
    • Uncle Owen

      Do you really not know there are six Star Wars movies now, or are you just trolling me? They're talking about Episode I, not Episode IV. Episode I came out in 1999.

      January 5, 2012 at 3:53 pm |
    • tannim

      Making the first Zahn novels into Episodes 7-9 would be way cool.

      January 5, 2012 at 4:19 pm |
      • JainaJade@tannim

        while I would love the Thrawn books to become a movie if there was to be a final trilogy I would lean more towards the final redemption of Anakin (Yuuzhan Vong series) or the the full circle of good/evil with the emergence of Darth Caedus.

        January 5, 2012 at 4:38 pm |
  30. Ben Kenobi

    That's no moon, that's a triple Whopper!

    January 5, 2012 at 3:41 pm |
  31. CurtX

    Seen the 3d trailer in the theater last week before seeing another 3d movie. I couldn't even tell it was 3d. No way Lucas is getting more of my money.

    January 5, 2012 at 3:37 pm |
    • Uncle Owen

      Oh, come on, I'm totally going to go see the Extended Director's Cut Special 34th Anniversary 3D Han Shoots First Again version of Star Wars IV when he releases it.

      January 5, 2012 at 3:39 pm |
      • Princess Leia's Gold Bikini


        January 5, 2012 at 3:54 pm |
      • Uncle Owen

        lol, it would be so much fun to order the Dark Vador burger at the drive through.

        "Do you want fries with that?"


        January 5, 2012 at 4:00 pm |
  32. Uncle Owen

    Chew or chew not... there is no try.

    Seriously, "There was a disturbance in the fast food Force"? I can come up with better Star Wars/food puns than this writer. Can I have a job, CNN?

    January 5, 2012 at 3:29 pm |
    • Ian

      You're getting a bit worked up over a very trivial and light article about hamburgers, don't you think? I'd hate to see how you'd react to something in the news that actually *mattered*. Chill out before you give yourself a stroke, maybe some meds are in order?

      January 5, 2012 at 3:43 pm |
      • Uncle Owen

        Sadly, I actually get more emotional about Star Wars hamburgers articles than I do about real news.

        January 5, 2012 at 3:45 pm |
    • Kat Kinsman

      Sure, but we need you to go pick up some power converters at the Toshi Station first. We'll wait.

      January 5, 2012 at 3:52 pm |
  33. Sir Biddle

    What about a Princess Leia Tuna Burger?

    January 5, 2012 at 3:29 pm |
    • Yoda

      all ears I am....heheheheheh

      January 5, 2012 at 3:31 pm |
    • Uncle Owen

      Oh come on, this one was a no-brainer. Princess Leia Cinnamon Buns.

      January 5, 2012 at 3:35 pm |
  34. andre2020

    only if it came with an Amidala Milk Shake

    January 5, 2012 at 3:23 pm |
    • Uncle Owen

      Jar-Jar Drink

      January 5, 2012 at 3:36 pm |
    • Aunt Beru

      The grunts working the front counter would be C3P-ons.
      Their uniforms would be R2-see-thru.
      A few hour after eating there, you'd let a Death fa rt.

      January 5, 2012 at 3:41 pm |
    • BIG_PAPA

      they could do a "java the hut" coffee or something of the sort.

      January 5, 2012 at 4:08 pm |
      • tannim

        With Salacious Crumb cake...

        January 5, 2012 at 4:21 pm |
  35. Barrison

    Just don't ask for kectchup

    January 5, 2012 at 3:16 pm |
  36. Keksi

    They forgot to add Jabba the Hutt burger.

    January 5, 2012 at 3:12 pm |
  37. Admiral Jdizzle McHammerpants ♫♫

    I'd rather have a Captain Picard Burger.

    January 5, 2012 at 3:10 pm |
    • Counselor Troi

      Mmmm, Worf's sausage would be most welcome.

      January 5, 2012 at 3:34 pm |
      • Worf

        My offspring would split you in two!

        January 5, 2012 at 3:44 pm |
    • Uncle Owen

      With a side of Starship Enterfries?

      January 5, 2012 at 3:37 pm |
      • Ben Kenobi

        that's a good one Uncle Owen!

        January 5, 2012 at 3:43 pm |
      • Uncle Owen

        Be quiet, crazy old man!

        January 5, 2012 at 3:47 pm |
      • Ben Kenobi

        Rest easy, son. You've had a busy day. You're fortunate to be all in one piece.

        January 5, 2012 at 3:55 pm |
  38. Tonus Maximus

    "Dark Vador!" Really??? Lol, ok, I guess that could be the French version, but what's wrong with Darth Vader?!

    January 5, 2012 at 3:05 pm |
    • MrsFizzy

      It's hard for them to pronounce "th", they don't have that sound in their language. Otherwise they'd all go around saying "DARSS VadOR" – so they thought Dark Vador sounded scarier, I guess.

      January 5, 2012 at 3:49 pm |
  39. Stephen Tash

    It's probably Vador so it is pronounced closer to correctly. The advertisement is in French and Vader would be pronounced "Vah-day." At least it's now "Vah-door." Close to the original

    January 5, 2012 at 2:53 pm |
    • Uncle Owen

      More likely Lucasfilm wouldn't cough up the trademark on the name Darth Vader. Those guys are tighter than a duck's butt when it comes to anyone else making money of their ideas. I might even have to pay royalties for even spelling the name correctly in this post.

      January 5, 2012 at 3:51 pm |
      • Yoduck

        And what know you of duck butts, hmmm?

        January 5, 2012 at 4:23 pm |
  40. Sean

    The French Hate Americans, but yet they want to use our movies to promote their American Food, love the hypocracy!

    They recently banned ketchup at school cafeteria's because it's too fattening!

    January 5, 2012 at 2:51 pm |
    • gremlinus

      The French don't hate Americans, well at least not anymore than they do anyone else (except maybe Canadians.) They aren't anti-American, they are just very pro-France.

      January 5, 2012 at 3:01 pm |
    • Ancient Curse

      Yep. It's not that the French think they're better than other people, they just think "There are other people?" (Thanks to Bill Maher for that joke.)

      January 5, 2012 at 3:09 pm |
    • rob

      You do know that ketchup is not an American invention, right?

      January 5, 2012 at 3:30 pm |
    • bob

      French fries are not american :)

      January 6, 2012 at 2:33 am |
  41. observer

    That's just gross, there's no way I'm eating ground up Hutt.

    January 5, 2012 at 2:49 pm |
  42. Phearis

    I have ZERO interest in seeing George Lucas's latest attempt as sucking another $20 out of everyone to see 30 year old re-re-rehashed movies.... now in 3D! Give me a break. Movies filmed in 2D and then "converted" to 3D always suck.

    January 5, 2012 at 2:47 pm |
    • j0eschm0e

      Exactly. why rerun the same old movies for decades. why cant this guy make new ones ffs???????

      January 5, 2012 at 3:46 pm |
      • Uncle Owen

        He tried that but he F'ed it all up badly.

        January 5, 2012 at 3:49 pm |
    • MrsFizzy

      You mean The Phantom Menace could suck MORE??

      January 5, 2012 at 3:51 pm |
      • Princess Leia's Gold Bikini

        The Phantom Menace had one redeeming quality, the lightsaber battle between Obi Wan, Qui Gon and Darth Maul was the best of the series...make that two, I got L AI D in the theater once while watching (sort of) the movie...

        January 5, 2012 at 4:11 pm |
  43. Jerv

    The Dark Vador burger looks pretty grody. I bet JJ would go with the Jedi Burger. Booraah!

    January 5, 2012 at 2:32 pm |
    • JainaJade@Jerv

      This might actually get me to eat meat...methinks a detour in France during honeymoon might be needed

      January 5, 2012 at 2:34 pm |
      • Jerv@JJ

        That would be awesome. I bet they have veggie pattys.

        January 5, 2012 at 2:43 pm |
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