Techie turns toward a cheesier venture
June 2nd, 2011
10:45 AM ET
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What would you do after Cisco killed your beloved product? For Jonathan Kaplan, the inventor of the Flip video camera, the answer was simple: start a venture-backed nationwide chain of grilled cheese sandwich joints.

That may sound like Kaplan has lost his marbles, but bear with us.

Kaplan's genius, as shown in the highly popular Flip, is creating super-easy, mass-produced technology. With his new business, The Melt, he's done that twice over.

Buy a grilled cheese on your smartphone, and you get a QR code to swipe in store when you arrive. The back-end software ensures that you get a piping hot grilled cheese in your hands within 60 seconds of checking in.

Read - "Flip camera inventor turns to high-tech grilled cheese"

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Filed under: Bite • Business and Farming News • Dishes • Grilled Cheese • News • Sandwiches • Technology

soundoff (3 Responses)
  1. andrew carreiro

    I bet it doesn't. Unless creating a joint venture with dunkin donuts. Applying that back end software to an existing corner stone or staple in America today is easier than trying to find this niche market profitable because the locations are there and dunkin donuts would come out with a grilled cheese sandwich before this even cought on.

    June 2, 2011 at 5:36 pm |
    • Jerv

      Dude, DD sucks.

      June 3, 2011 at 7:13 am |
  2. Jerv

    No different than taking something as simple as coffee, selling it for 5 bucks a pop and building a multbillion dollar franchise. I bet it flys.

    June 2, 2011 at 12:56 pm |
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