India may be turning the world's hottest chili into a weapon, but there are people who actually want to eat the ghost chili - the bhut jolokia or naga jolokia - for fun.
"As soon as something is declared and proven to be the hottest chili pepper in the world, everybody wants to grow it," said Dave DeWitt, the author of more than 35 books on chilis, including "The Complete Chile Pepper Book."
"So they can take people out in their yard and say, 'That is the hottest chili pepper in the world. Do you dare eat it?' "
A small but dedicated group of chili pepper lovers fosters its devotion to heat on Web sites and at festivals nationwide.